Kinza targets Indonesia and Malaysia for Southeast Asian expansion

Saudi Arabian carbonated soft drink brand Kinza is planning to expand its presence in Southeast Asia, specifically targeting Indonesia and Malaysia. The company intends to participate in the Malaysia International Halal Showcase (MIHAS) 2026 in Kuala Lumpur from September 23 to 26.

Kinza founder Bandar Okrin stated that the company is seeking established local partners to facilitate manufacturing, distribution, retail, foodservice, and e-commerce operations. Rather than simply exporting products from Saudi Arabia, the strategy focuses on building sustainable local businesses that can adapt to regional consumer needs.

In Indonesia, the company aims to collaborate with local partners to serve diverse consumer requirements and build a lasting market presence. In Malaysia, the focus includes exploring opportunities in manufacturing, distribution, retail, and the foodservice sector.