Kip&Co opens first physical retail store in Melbourne

Australian homewares and clothing brand Kip&Co is opening its first physical retail store in Fitzroy, Melbourne. Located on Gertrude Street, the new showroom marks a significant milestone for the brand, which has operated primarily through e-commerce and a network of 150 stockists since its founding in 2010.

Co-founder Alex McCabe stated that the project has been in development for 18 months. The brand collaborated with interior architecture studio State of Play to design a space that reflects its vibrant aesthetic and brand identity. The store will feature the brand's range of bedding, clothing, tableware, and home accessories.