KitKat to distribute Formula 1 chocolate cars in Brazil

KitKat has announced a special campaign in Brazil titled ‘Break das ADMs’ to distribute limited kits featuring chocolate cars inspired by Formula 1 vehicles. The initiative is part of the brand's activations for the São Paulo Grand Prix.

The campaign, developed by VML Brasil, responds to significant social media pressure from Brazilian fans who had previously only seen the products in international markets. The chocolate cars were originally released in early 2026 in countries including the United Kingdom, France, Italy, Australia, and Switzerland, with production centralized at the Nestlé factory in San Sisto, Italy.

To engage the community, KitKat is using a humorous social media strategy where the brand's social media administrators act as protagonists, addressing the public's requests through content on Instagram, TikTok, and X. Details regarding how the public can participate in the limited distribution will be released in upcoming campaign episodes.