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[BUSINESS] · Japan · 2 sources

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KiU and Bleu Bleuet launch collaborative autumn bag collection

Outdoor brand KiU and lifestyle retailer Bleu Bleuet have announced the launch of their collaborative autumn collection, ‘KiU and Bleu Bleuet’. The new product line is scheduled for release on September 3 across 140 Bleu Bleuet stores in Japan and via their online store.

The collection features eight different items, including tote bags, backpacks, mini shoulder bags, and various pouches. The new designs include three specific patterns: ‘STITCH FLOWER’, ‘WOLF’, and ‘DOGS’. Notably, the ‘DOGS’ pattern will be available exclusively through the online store first, with a planned in-store release around late October.

Designed for both daily use and outdoor leisure, the items incorporate functional details such as water-repellent and waterproof processing. Materials include quilted fabrics and durable 600-denier polyester, with some designs featuring paracord handles for added comfort and style.

Entities

Bleu Bleuet · Bleu Bleuet Japan Co., Ltd. · KiU · World Party Co., Ltd.