Kiwi fruit industry sees growth as Zespri tracks ahead of 2025

The global kiwi fruit industry is seeing significant activity from major players. Zespri reports that its sales are tracking well ahead of projections for 2025. This follows a period of strategic adjustments, including efforts to manage changing market dynamics and competition in China.

In Europe, the Kikokà brand has announced a major production increase, with yellow kiwi output estimated at over 10,000 tonnes, up from approximately 4,400 tonnes last season. To manage this growth, Kikokà has appointed Alberto Raviolo as its new commercial director. While the brand remains focused on European markets such as Italy, Germany, and the Nordic countries, it is also planning commercial tests in the Americas, the Middle East, and Asia.