Klaviyo acquires Agency to accelerate AI agents for e‑commerce

Klaviyo announced the acquisition of Agency, an AI‑native customer‑success startup, to speed up development of its autonomous B2C CRM platform. Agency co‑founder and CEO Elias Torres will join Klaviyo as Chief Product Officer, bringing a 25‑person team and its AI technology into Klaviyo’s suite of agents, including the Composer for campaign creation and the Customer Agent for post‑sale support.

The deal, described as an acqui‑hire, adds talent, product, and expertise at a time when Klaviyo’s second‑quarter revenue rose 26% to $370.6 million, serving roughly 200,000 businesses. In the same quarter Klaviyo launched three product updates—Composer, an enhanced Customer Agent with a Conversational Agent Builder, and K:Social—while expanding integrations with Anthropic’s Claude, Figma, Shopify Sidekick, and Stripe Projects.

Klaviyo’s co‑founder and CEO Andrew Bialecki said the combined solutions aim to make AI agents a core infrastructure for marketing automation and customer service, targeting millions of e‑commerce merchants worldwide.