Klook and Visa partner to support experience-led travel in Southeast Asia

Klook and Visa have signed a Memorandum of Understanding to promote experience-led travel across six Southeast Asian markets: Singapore, Malaysia, Thailand, Indonesia, the Philippines, and Vietnam.

The partnership integrates Klook’s experiences ecosystem with Visa’s payments network. Key initiatives include joint creator programs, cardholder offers, in-destination brand presence, and Klook’s integration into Visa’s travel platform, Visa Destinations. The collaboration aims to address a shift in consumer behavior where travelers increasingly prioritize specific activities over fixed destinations.

Research from both companies highlights this trend. Visa’s 2026 Global Travel Intentions study indicates that 37% of Asia-Pacific respondents plan trips around unique local experiences, exceeding the 29% global average. Additionally, Klook’s Travel Pulse 2026 found that 23% of Asia-Pacific travelers select a destination based on a specific activity they wish to experience.