Škoda Auto wins Red Dot Design Award for Vision App concept

Škoda Vision App Red Dot Design Award AI digital assistant user experience design automotive digital ecosystem

Škoda Auto has received the Red Dot Award: Design Concept 2026 for its ‘Škoda Vision App’ concept. This marks the company’s 21st Red Dot Design Award, following a previous win in 2021 for interface and user experience design.

The Vision App concept is an evolution of the existing MyŠkoda app, designed to enhance personalization and contextual relevance throughout the user journey. The concept utilizes a ‘People First’ approach to make digital services more intuitive by adapting to user needs before, during, and after trips.

A central component of the concept is ‘Laura,’ an AI-powered digital assistant. Laura is designed to assist users with journey preparation, optimizing vehicle and charging settings, and coordinating travel plans. The international jury recognized the concept for its clear, intuitive UX/UI design and its user-centric approach to the future of mobile user experiences.

Entities

Red Dot Award · Škoda Auto

Sources

Škoda uspěla v soutěži Red Dot s konceptem Vision App [www.zakazka.cz]

21 days ago

Skoda Vision App: Red Dot für die App der Zukunft [www.auto-medienportal.net]

23 days ago

Škoda Vision App concept wins Red Dot Design Concept 2026 [www.automotiveworld.com]

22 days ago