Kohl's rolls out thousands of back‑to‑school items priced under $25

Kohl's is promoting a back‑to‑school assortment for the 2026 season that includes "thousands of products under $25," featuring national brands such as Nike and Levi’s alongside its private labels Kids’ So, Sonoma Goods for Life, Jumping Beans and Tek Gear. Prices start as low as $6.99 for tops and $19.99 for fleece, and a new “Deal Bar” offers organization and décor items at $10 and under.

The retailer has refreshed store displays with curated, style‑led signage, mannequins and a “Find Your Fit” navigation tool, and introduced an AI‑powered shopping assistant that gives personalized product recommendations. A marketing push titled “We are so back (to school)” uses a Charli XCX track and a pop‑up “Kohl’s So‑Back Studio” in New York City for product customization and interactive content.

The initiative is part of Kohl's broader turnaround effort after a Q1 net‑sales decline of 1.7 % and a modest improvement in margins. Executives cite the low‑price focus as a response to consumer budgeting pressures, noting that the National Retail Federation found a third of shoppers plan purchases around summer promotions and that household back‑to‑school budgets have risen modestly despite easing inflation concerns.