Kolsvart and Sportfiskarna launch candy initiative to protect Swedish fish

The Malmö-based company Kolsvart and the organization Sportfiskarna have launched a new vegan candy flavor, sour herring, to support the conservation of Swedish fish and water environments.

This initiative follows previous releases inspired by pike, cod, and perch. The project aims to highlight the critical situation facing the Baltic Sea, specifically regarding herring populations. To date, the collaboration has sold over 2.2 million bags, generating more than 5 million SEK for efforts to improve aquatic habitats and fish stocks.