komma,tec urges public authorities to adopt integrated content architectures

The Hamburg-based system house komma,tec is advocating for a shift in how public authorities approach digital transformation. Rather than focusing on purchasing cheap hardware packages, the company argues that municipalities should prioritize a cohesive ‘content architecture’ to avoid creating a fragmented ‘digital patchwork’ in town halls.

Fabian Scholz, Managing Director of komma,tec, states that digital signage in public administration should function as a tool for public services rather than an entertainment medium. The proposed ‘Smart Screen Thinking’ approach emphasizes integrating digital displays with existing authority data sources, such as appointment management and meeting information, to ensure seamless communication.

Key pillars of this strategy include system integration to prevent isolated solutions, accessibility to ensure communication reaches all citizens regardless of physical limitations, and sustainability through modular hardware that allows for easy maintenance instead of complete replacement.