Kopparberg launches new clear fruit cider range exclusively at Tesco

Kopparberg has launched Kopparberg Clear, which the company describes as the world’s first clear fruit cider. The new range, featuring Peach and Wild Berries flavors, is being released exclusively at Tesco.

Developed in response to consumer research indicating that 77% of respondents were interested in less-sweet options, the new product contains approximately 50% less sugar than the brand’s core fruit ciders. The 4.0% ABV drinks are triple-filtered to achieve a clear liquid and are packaged in 330ml sleek cans.

Rob Salvesen, Kopparberg UK marketing director, stated that the range is intended to complement the existing portfolio by attracting new shoppers and drinking occasions through a visibly different, easier-drinking product. The launch will be supported by a multi-channel marketing campaign including digital displays, social media, and point-of-sale activity.