Korea Ginseng Co. to host K-beauty festival pop-up in Tokyo

Korea Ginseng Co., Ltd., the operator of the Korean cosmetics specialty store COSME Re:MAKE, will host a themed pop-up event titled ‘K-BEAUTY Matsuri’ at Tokyu Plaza Omotesando ‘Omokado’ in Tokyo. Running from August 26 to September 16, 2026, the event merges traditional Japanese festival games with Korean beauty products.

Participants can engage in various interactive activities to win cosmetics, skincare, and inner beauty items. Featured brands include rom&nd, SKIN&LAB, and FOODOLOGY. The event offers different participation tiers, such as a ‘glitter cosmetic scoop’ game and a ‘moisturizing cosmetic fishing’ game using magnetic rods.

Special promotions include discounts for the first 100 visitors on opening day and for guests wearing traditional yukata. The company, which has been a major importer of Korean beauty brands in Japan since 2011, aims to provide a unique cultural experience through these festival-style games.