Korean Parade & Festival celebrates K-culture in Manhattan

The 42nd annual Korean Parade & Festival took place in Manhattan, New York, on October 3, 2026. Organized by the Korean American Association of New York and led by the Korea Daily, the event drew an estimated 30,000 to 40,000 attendees.

Centering on K-Food, K-Beauty, and K-Pop, the celebration featured a parade along Sixth Avenue and a street culture festival in Koreatown on 32nd Street. The event highlighted the integration of Korean culture within New York’s diverse landscape, with participation from various ethnic groups including Indian, Puerto Rican, and Israeli communities.

Major corporate participants included the Korea Agro-Fisheries & Food Trade Corp (aT), which promoted Korean food, and KISS Beauty Group, which distributed thousands of gift bags to engage younger generations. Other featured sectors included health technology and traditional Korean medicine. The festival included performances ranging from traditional music and Taekwondo to K-Pop and Nanta shows.