Korean skincare brands drive global beauty trends

Korean skincare brands and products continue to gain global popularity through social media and television appearances. Retailers like Stylevana have identified key products for achieving the ‘glass skin’ aesthetic, including Beauty of Joseon’s Glow Serum, which utilizes propolis and niacinamide, and SKIN1004’s Madagascar Centella Hyalu-Cica Water-Fit Sun Serum.

Kahi has also emerged as a prominent brand, largely due to the viral success of its Wrinkle Bounce Multi Balm. The product gained visibility through cameos in K-dramas and popularized the portable, swipe-and-go multi-balm format. Kahi’s product line features ingredients such as PDRN, adenosine, and collagen, offering various formats including cleansing balms and sun sticks.