Korean Sunscreens Trending This Summer

South Korean sunscreen brands such as Round Lab, Beauty of Joseon, Cosrx, Innisfree and Mizon are being highlighted for their innovative formulas. Common ingredients include niacinamide, birch juice, hyaluronic acid, aloe, rice water and Jeju green tea, offering UVA/UVB protection while hydrating and soothing the skin.

The products are sold in convenient 50 ml tubes or a 25 g stick format; the stick combines mineral filters with hyaluronic acid and collagen for quick, localized application. Some items, like Cosrx, are currently offered at a 16 % discount. The surge in interest is driven by social‑media exposure and the demand for lightweight, comfortable sun protection during the summer season.