South Korean pop groups BTS and BLACKPINK continue to dominate the global music market. BTS is praised for its genre‑spanning catalogue and songs such as "Dynamite" and "Life Goes On," while BLACKPINK is noted for high‑impact tracks like "DDU‑DU DDU‑DU" and "Kill This Love" that blend hip‑hop, EDM and pop.
The independent label WAYF has debuted a new five‑member boy group called WAYF BOYS. The members – Andrew, Junmyeong, Anderson, Samuel and Ryan – bring experience from major entertainment companies and survival shows such as Boys Planet and NCT Universe. Their self‑described “Nu‑Kpop” concept emphasizes artistic freedom and a personal connection with fans, reflected in the agency’s name, which stands for “Where Art Yields Freedom” and “We Are Your Friend.”