Krafttak wins Gullpollen award for creative communication

The Krafttak coalition has won the Gullpollen award for its creative use of communication in Arendal. The award, presented by Kommunikasjonsforeningen and Geelmuyden Kiese, recognizes the group for its unique event, ‘Omvendt spørretime’ (Reverse Q&A session).

During the event, Energy Minister Terje Aasland participated in a format where he grilled other stakeholders on stage rather than being the one questioned. The jury noted that this approach turned a potentially polarized debate into a more inviting and reflective conversation. Krafttak is composed of several organizations, including Forbundet Styrke, Fellesforbundet, EL og IT Forbundet, Norsk Industri, and Fornybar Norge.