Kérastase launches House of Gloss at Guarulhos and Galeão airports

Kérastase has launched House of Gloss at Guarulhos Airport in São Paulo and Galeão Airport in Rio de Janeiro. Developed in partnership with Avolta Brasil, these temporary spaces offer passengers beauty services and interactive experiences before boarding.

The initiative features a Gloss Bar where consultants use K-Scan, an artificial intelligence-based technology, to analyze hair and recommend care routines. Passengers purchasing recommended products can access a quick styling service known as ‘Blowout on the Go’. The experience also includes augmented reality interactions, a themed café, and promotional campaigns in collaboration with Meta, Uber, and LATAM.