Kérastase showcases AI hair diagnostics and autumn care routines

During the second edition of the GEN ¡H! awards, Kérastase demonstrated hair care solutions designed to address hair health following the summer season. The brand utilized its K-Scan camera, which employs artificial intelligence, to perform scalp diagnoses and create personalized routines.

Experts recommended specific products for autumn care, including the Sérum Anti-Chute Fortifiant Genesis for weakened hair prone to breakage, and the 8H Magic Night Serum to hydrate and protect hair fibers from friction during sleep.