Kérastase unveils new visuals with IVE's Wonyoung

Luxury haircare brand Kérastase has released new promotional visuals featuring Wonyoung, the local ambassador from the group IVE. The campaign coincides with the launch of new products from the ‘Gloss Absolu’ series and special holiday limited-edition coffrets.

Scheduled for release on October 23, the new ‘Gloss Absolu’ lineup includes the Frizz Glaze Cream and Le Parfum, a signature floral-woody hair mist. Additionally, the brand is introducing three types of holiday sets, including the Day and Night Set and the Gloss Absolu Hair Mist Set, featuring iconic ‘K’ logos and snowflake designs.

Products will be available at Kérastase salons, official Amazon and Rakuten stores, and @cosme.