Kringwinkel and Opnieuw & Co celebrate Day of the Thrift Store

Thrift stores in Flanders are celebrating the ‘Day of the Kringwinkel’ on Saturday, October 17, marking 25 years of the Kringwinkel brand. The Kringwinkel Group, which operates 145 stores with over 6,000 employees, will unveil a new brand baseline that reflects its future direction rather than acting as a simple advertising slogan.

To celebrate, Kringwinkel locations will host festivities including cake, workshops, and styling advice. The first 25 visitors at each location will receive upcycled goodie bags created in the organization’s own sewing ateliers.

Simultaneously, Opnieuw & Co stores in Duffel, Kontich, Lier, and Mortsel are also participating in the celebrations. These locations will showcase vintage, retro, and brocante items to promote the circular economy and social employment. The initiative emphasizes the environmental benefits of reuse, such as saving resources and reducing CO2 emissions, while supporting local social integration through employment opportunities.