Kris Aquino returns to Shopee as brand ambassador

Kris Aquino has returned to Shopee as a brand ambassador, holding the new title of ‘Queen of All Shopee’. The partnership aims to leverage her long-standing influence in the Philippines to promote various platform features, including Shopee VIP, Shopee Live, and Short Dramas.

Aquino, a long-time user of the platform, will share product recommendations and shopping expertise across the e-commerce site. Her role focuses on helping users discover products through her personal seal of approval, particularly during major double-digit sales events and the festive season.