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Krispy Kreme partners with Social Panga for Gen Z festive campaign
Krispy Kreme has launched a new festive season campaign in collaboration with Social Panga and Yellow Shutter. The campaign, titled #ThisOneStays, is designed to resonate with Gen Z by focusing on nostalgia and the significance of both large and small social moments.
The promotional film utilizes the concept of a phone camera roll to showcase shared rituals and spontaneous memories. It highlights Krispy Kreme’s Chocolate Iced Glazed doughnuts as a constant element in various festive celebrations among friends.
Gaurav Arora, Co-founder of Social Panga, noted that the campaign seeks to celebrate festive moments by adding joy to shared experiences. Rohit Singh, Senior Creative Director at Social Panga, added that the campaign aims to position the brand as a familiar constant in the digital lives of Gen Z consumers.
Entities
Gaurav Arora · Krispy Kreme · Rohit Singh · Social Panga · Yellow Shutter
Claims
What the coverage asserts, and how many sources carry each claim.
- [● 3 SOURCES] The campaign features Krispy Kreme’s Chocolate Iced Glazed doughnuts. onlinemediacafe.com · businessnewsweek.in · businessnewsthisweek.com
- [● 3 SOURCES] The campaign aims to celebrate festive moments through shared experiences. onlinemediacafe.com · businessnewsweek.in · businessnewsthisweek.com
- [● 3 SOURCES] Krispy Kreme partnered with Social Panga and Yellow Shutter for a festive season campaign. onlinemediacafe.com · businessnewsweek.in · businessnewsthisweek.com
- [● 3 SOURCES] The #ThisOneStays campaign uses phone galleries as a creative device to reflect Gen Z nostalgia. onlinemediacafe.com · businessnewsweek.in · businessnewsthisweek.com