Kristy Sarah partners with Vaseline for new collection launch

Content creator Kristy Sarah has partnered with Vaseline to introduce the brand’s new Cherry Aura and Vanilla Comfort collections. The announcement took place during the MONSE Spring/Summer 2027 runway show at New York Fashion Week.

Sarah, a 31-year-old entrepreneur and creator, emphasized a shift in her personal beauty philosophy toward prioritizing quality over quantity. She noted that body care has become a central focus of her routine rather than an afterthought, seeking products that provide consistent hydration and effectiveness.