Kriti Sanon defends Raksha Bandhan ad attire amid controversy

Kriti Sanon Kangana Ranaut Raksha Bandhan fashion controversy cultural traditions

Actress Kriti Sanon has responded to social media backlash and criticism from actor-politician Kangana Ranaut regarding her attire in a recent Raksha Bandhan advertisement for the jewellery brand GIVA. The campaign, which features Sanon in an Indo-Western ensemble including a bralette-style blouse, cape, and draped skirt, drew scrutiny from netizens who deemed the outfit inappropriate for the traditional festival.

Kangana Ranaut criticized the advertisement on Instagram, questioning why a woman would choose what she described as bikini or undergarment-style clothing for a family cultural event when many other options exist. Sanon addressed the controversy on social media, stating that the essence of festivals lies in emotions and traditions rather than clothing. She remarked, “Culture & Traditions are in her heart, not in her neckline,” and questioned the societal tendency to judge women based on their attire.

In addition to the clothing debate, some critics expressed disapproval of the advertisement's creative choices, specifically a scene where Sanon ties a rakhi to a pet dog, arguing it trivializes the ritual's significance.

Entities

GIVA · Kangana Ranaut · Kriti Sanon

Claims

What the coverage asserts, and how many sources carry each claim.

[● 4 SOURCES] Kangana Ranaut described the Raksha Bandhan advertisement as 'intentionally creepy'. www.ibtimes.co.in · yespunjab.com · www.india.com
[● 4 SOURCES] The advertisement featured Sanon wearing an off-white ensemble with a bralette-style blouse, a cape, and a draped skirt. www.ibtimes.co.in · yespunjab.com · www.india.com
[● 3 SOURCES] The jewellery brand GIVA released a Raksha Bandhan advertisement featuring Kriti Sanon. www.ibtimes.co.in · yespunjab.com · www.india.com
[○ 1 SOURCE] The advertisement included a scene where Sanon ties a Rakhi to a dog. www.india.com
[● 3 SOURCES] Kriti Sanon has not yet publicly responded to the backlash or Kangana Ranaut's comments. www.ibtimes.co.in · yespunjab.com · www.india.com
[● 3 SOURCES] Kriti Sanon wore an off-white Indo-Western outfit consisting of a bralette-style blouse, a cape, and a draped skirt in the campaign.
[● 3 SOURCES] Kangana Ranaut described Kriti Sanon’s Raksha Bandhan advertisement as ‘intentionally creepy’.
[○ 1 SOURCE] The advertisement features a scene where Sanon ties a rakhi around a dog’s neck.
[● 2 SOURCES] The jewellery brand GIVA produced the Raksha Bandhan advertisement featuring Kriti Sanon.
[● 3 SOURCES] Ranaut questioned why the actress chose an outfit resembling a bikini or undergarments for a Raksha Bandhan campaign.
[● 3 SOURCES] The bond of protection and prayer associated with Raksha Bandhan extends to pets. www.m9.news · womansera.com · www.cinemaexpress.com
[● 2 SOURCES] Kangana Ranaut criticized the advertisement for the perceived inappropriateness of the clothing used. womansera.com · www.cinemaexpress.com