Kroger launches AI-powered shopping assistant as shares climb 3%

Kroger Co. introduced a new artificial‑intelligence shopping assistant across its websites and mobile apps, allowing customers to create meal plans, scan shopping lists, and add items to digital carts automatically. The tool is aimed at back‑to‑school shoppers seeking quick, budget‑friendly meals and snacks.

Following the launch, Kroger stock rose 3.23% to about $59.85 during mid‑day trading, reflecting investor optimism about the company’s digital‑grocery strategy.

The assistant can process photographed lists, handwritten recipes, and web links, instantly matching products to the retailer’s catalogue and building a cart within seconds, streamlining the path from meal planning to checkout.