Krombacher Brewery and ROCKHARZ Festival announce multi-year partnership

Krombacher Brewery and the ROCKHARZ Festival have entered into a multi-year partnership to strengthen their existing relationship. The collaboration aims to extend beyond beverage service at the event.

As one of Germany’s popular rock and metal festivals, ROCKHARZ will feature various products from the Krombacher Group, including Krombacher Pils, Starnberger Hell, and non-alcoholic options like Krombacher o,0%. Beyond festival concessions, the partners plan to engage in joint sustainability initiatives, such as tree-planting activities.