Krude olive oil brand launches exclusively at Waitrose

Krude, a premium extra virgin olive oil brand co-founded by Michelin-starred chef Gordon Ramsay alongside Ben and Elle Caring, has secured its first major retail listing at Waitrose. The brand is launching exclusively across more than 300 Waitrose stores in the United Kingdom.

The product line includes ‘Cook Me Nude’, an oil designed for everyday cooking, roasting, and frying, and ‘Finish Me Nude’, an early-harvest oil intended for drizzling and dressing. The oils are sourced from family-run farms in Spain and are packaged in UV-protective metal cans featuring a specialized pouring spout to maintain quality and sustainability.

Waitrose oil buyer Charlotte Kissane noted that the launch meets consumer demand for restaurant-quality ingredients to enhance home cooking.