Kruidvat launches SPF powder to protect children's scalp from sun

Kruidvat introduced a transparent SPF30 powder with an integrated brush that can be applied directly to a child's scalp or hairline. The product, priced around €10 and often sold in a 1+1 promotion, is marketed as a convenient, non‑greasy alternative to traditional sunscreen creams. TikTok parents have praised its ease of use, noting that it adheres well without making hair oily and that it is cheaper than comparable branded options.

Separate coverage explains that UV radiation also damages hair, causing dryness, loss of elasticity and fading of colour. Experts recommend using leave‑in conditioners or sprays that contain UV filters, as well as physical barriers like hats, to protect both scalp and hair from sun‑induced harm.