started · updated
KRUK S.A. launches social campaign on financial responsibility
KRUK S.A., a debt management company, has launched a new social campaign titled ‘Trzymajmy się zasad. To się ceni!’ (Let’s stick to the rules. It is valued!). The initiative aims to shift the public discourse regarding financial responsibility from a focus on difficulties to an appreciation of consistent, responsible financial behavior.
The campaign is based on research conducted by SW Research, which explored how Polish society understands financial responsibility and social rules. The findings indicate that over 90% of respondents value respect for property and recognize debts as obligations. Furthermore, while 65% of respondents associate responsible budgeting with respect, nearly 60% believe such attitudes deserve more recognition, yet only 20% feel they have personally been appreciated for their responsible actions.
Developed in collaboration with the agency Great Minds, the campaign covers strategy, digital, and ATL communication to encourage the recognition of everyday acts of integrity and financial reliability.
Entities
Claims
What the coverage asserts, and how many sources carry each claim.
- [○ 1 SOURCE] A study conducted by SW Research found that over 90% of respondents declare respect for others' property and recognize borrowed money as an obligation. www.proto.pl
- [○ 1 SOURCE] Nearly 60% of respondents believe responsible attitudes deserve more recognition, but only one in five reports having been recognized for them. www.proto.pl
- [○ 1 SOURCE] KRUK S.A. is launching a social campaign titled ‘Trzymajmy się zasad. To się ceni!’ to promote financial responsibility and positive social attitudes. www.proto.pl