Książulo faces backlash following branded pizza launch in Żabka

Influencer Książulo is facing a public relations challenge following the launch of a branded frozen pizza, ‘Muala’, distributed through the Żabka retail chain. The product, priced at 24.99 PLN, has sparked significant discussion regarding influencer marketing and the creator's brand reputation.

Industry experts have analyzed the potential financial scale of the collaboration. Based on an estimated initial distribution of 390,000 units across approximately 13,000 stores, some estimates suggest the creator could earn roughly 1 PLN per unit sold. However, final earnings depend on specific licensing agreements and actual consumer demand.

Książulo has addressed the backlash directly, noting that the controversy surrounding the pizza has resulted in a loss of over 19,000 subscribers. Despite the criticism, the YouTuber intends to continue his content, recently pivoting to reviewing smash burger establishments to maintain engagement.