Książulo launches Muala Pizza in Żabka stores

Popular Polish food reviewer Książulo has launched his first branded food product, Muala Pizza, which is now available in over 13,000 Żabka convenience stores. The frozen pizza, priced at 24.99 PLN, comes in two varieties: cheese with jalapeño and pepperoni.

The product launch has sparked significant debate regarding the reviewer's credibility and the use of his 'Muala' branding on a mass-market frozen item. While some consumers have embraced the product, leading to high initial sales, the controversy has coincided with a loss of approximately 20,000 subscribers on his channel.

Książulo has acknowledged the mixed reactions and the decline in followers, stating that while opinions on the taste vary, he is grateful to those who purchased the stock. When asked about specific sales figures, the Żabka retail chain declined to comment, citing trade secrets.