KT expands Sajang Easy platform with AI recruitment and marketing tools

KT is expanding its small business platform, Sajang Easy, into an AI Transformation (AX) platform designed to assist with core management tasks such as recruitment and marketing.

The company has launched an ‘AI Interview’ service to reduce the time and burden of hiring. Through this service, business owners can send online interview links via KakaoTalk; applicants then record video responses to AI-generated questions. The AI analyzes these responses and provides summaries, allowing owners to review candidates without scheduling separate interview times.

In late November, KT plans to introduce ‘Soma AI,’ a marketing service that analyzes individual store data and local commercial district information to suggest marketing activities. This service will support content creation, execution, and performance analysis. Additionally, KT has opened a dedicated section for small businesses within the KT Membership app to provide easy access to consumables and food ingredients.