KTC reports 17.1% profit increase and targets wellness sector

Krungthai Card (KTC) reported a net profit of 4,397 million baht for the first half of the year, representing a 17.1% increase. Card spending grew by 4.7%, outpacing the industry average of 2.7%, with the company's market share in spending rising to 13.3%.

For the second half of the year, CEO Pitthaya Worapanyasakul stated the company aims for quality growth by targeting high-income earners (50,000 baht and above) and first jobbers. Strategic focuses include digital expansion, insurance brokerage, and enhancing cybersecurity through new core systems.

Additionally, KTC is capitalizing on rising health and wellness trends. Data shows fitness-related spending grew by 20% in 2025, while overall sports spending rose by 10%. In response, the company is expanding its ‘KTC SPORTS’ initiative to build a sports and wellness community, offering members specialized knowledge and activities to support long-term healthy lifestyles.