KT&G launches Esse It's Kiik Yellow for duty-free markets

KT&G has released a new duty-free exclusive product, ‘Esse It's Kiik Yellow’, across six major domestic airports and city duty-free shops. The new product is a 100mm ultra-slim cigarette featuring technology designed to reduce odor after smoking.

The product contains 1.0mg of tar and 0.10mg of nicotine, with a retail price of $30 per carton. This launch expands the ‘Esse It's’ series to four varieties, joining the existing Deep Brown, Sum Pink, and Sum Blue editions.

KT&G is leveraging its global distribution network, which includes approximately 179 duty-free outlets and 110 airports worldwide. The company aims to strengthen its competitiveness in the duty-free sector by offering specialized products to travelers, following previous regional releases such as the Jeju Edition.