KT&G showcases tobacco brands at TFWA World exhibition in France

KT&G is participating in the ‘2026 TFWA World’ exhibition held in Cannes, France, from September 27 to October 1. The event, organized by the Tax Free World Association, is one of the largest duty-free industry trade shows globally.

At the exhibition, KT&G is showcasing its major tobacco brands, including ‘ESSE’, ‘RAISON’, and ‘BOHEM’. The company is placing a particular emphasis on ‘ESSE’, which surpassed 1 trillion won in overseas sales last year. KT&G currently operates in approximately 179 duty-free shops across 110 airports worldwide.

Through this participation, KT&G aims to expand its duty-free business into new regions, specifically targeting Europe and Latin America. This follows recent efforts to increase global market presence, such as the recent entry of five ESSE varieties into Istanbul International Airport in Türkiye.