KuCoin launches ‘Trust, Built-in.’ campaign and 5.0 platform upgrade

Cryptocurrency exchange KuCoin has launched a new global brand initiative titled ‘Trust, Built-in.’ The campaign features professional golfer and global brand ambassador Adam Scott in a new brand film.

The initiative is centered around the rollout of KuCoin 5.0, a comprehensive platform upgrade designed to integrate security and trust into the user experience. The upgrade focuses on six key dimensions: compliance, technology, asset security, user experience, artificial intelligence, and wealth management.

According to the company, the KuCoin 5.0 evolution aims to strengthen underlying infrastructure, improve usability across various devices, and expand financial capabilities through AI-powered tools and enhanced wealth management services.