Kulture Kiari Cephus stars in Grow-Good Beauty campaign

Kulture Kiari Cephus, the 8-year-old daughter of rapper Cardi B, has been named the new face of Grow-Good Beauty. In a new back-to-school themed campaign for the brand’s hydrating hair mask, Kulture is featured in a commercial where she gathers natural ingredients like avocado, banana, and rosemary.

The advertisement highlights the brand’s connection to Cardi B’s own history of using homemade hair treatments. The campaign concludes with Kulture suggesting that instead of making DIY masks, consumers can simply use Grow-Good products, while jokingly asking to add the items to her back-to-school list.