Kumho Tire promotes premium lineup via Live Commerce and extended sales

Kumho Tire is expanding its marketing efforts for its premium tire lineup, including the new Crugen GT Pro, Majesty X Solus, and Majesty Solus Edge. The company is utilizing Naver Live Commerce to offer significant discounts of up to 44% on select products, alongside various giveaway events involving fuel vouchers and department store gift certificates.

In addition to digital commerce initiatives, Kumho Tire has extended its summer promotion for premium tire purchases through September 26. Customers purchasing two or more qualifying products can receive mobile vouchers worth up to 60,000 KRW. The company is also leveraging motorsports through its Kumho Tire Enza Racing Team to demonstrate technical capabilities such as grip, durability, and braking performance under extreme conditions. This strategy integrates brand marketing with ESG activities by supporting global sports and participating in the sports industry.