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Kura Sushi strengthens prize management ahead of Nijisanji collaboration
Kura Sushi has announced the strengthening of its prize management and operational systems in preparation for a collaboration campaign with the VTuber group Nijisanji, scheduled to begin on October 30. The company stated on its official X account that it is working with flea market service operators to deter unauthorized reselling of promotional items.
This move follows a September incident involving a collaboration with the character Chiikawa, where employee misconduct led to the cancellation of related projects. In that instance, reports of limited edition figures being mass-listed on resale apps prompted Kura Sushi to review its entire logistics and distribution process.
The upcoming Nijisanji campaign features six VTubers and includes themed menu items such as shrimp curry tartar and peach mango frappés. Customers can also participate in the ‘Bikkura Pon!’ game to win limited edition merchandise, including charms and badges.
Entities
ANYCOLOR, Inc. · Chiikawa · Kura Sushi · Mercari · Nijisanji
Claims
What the coverage asserts, and how many sources carry each claim.
- [● 2 SOURCES] The company is collaborating with flea market service operators to deter unauthorized reselling. kai-you.net · game.watch.impress.co.jp
- [○ 1 SOURCE] Employee misconduct was discovered during a previous collaboration with Chiikawa in September. kai-you.net
- [● 2 SOURCES] Kura Sushi is strengthening its prize management and operational systems. kai-you.net · game.watch.impress.co.jp
- [○ 1 SOURCE] The Nijisanji collaboration features six specific VTubers. kai-you.net
- [● 2 SOURCES] A collaboration with Nijisanji will begin on October 30. kai-you.net · game.watch.impress.co.jp
- [○ 1 SOURCE] The collaboration includes themed menu items like shrimp curry tartar and peach mango frappé. kai-you.net