Kurashi no Sekkeishitsu launches Maru no Cha powdered tea

Kurashi no Sekkeishitsu has launched ‘Maru no Cha’, a new line of powdered tea products designed to encourage emotional mindfulness. The product line features 100% Ise tea from Mie Prefecture and is available for purchase on Amazon.co.jp.

The concept aims to provide a moment of respite during the AI era by connecting tea consumption with storytelling. Each of the five varieties—including Fukamushi tea, Kabusecha, Genmaicha, Hojicha, and Japanese black tea—is paired with a unique short story featuring cats experiencing minor misfortunes. The goal is to help consumers accept their daily emotions and use the tea as a way to connect with others through small gestures of care.

By utilizing powdered tea that does not require a traditional teapot, the brand seeks to make regional tea more accessible to younger generations and help combat the decline of the tea industry in Mie Prefecture.