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Kurly N Mart transaction volume grows 10-fold in first year
Naver and Kurly announced that their joint online grocery service, Kurly N Mart, has seen its transaction volume grow approximately 10-fold since its launch in September last year. The service leverages Naver's extensive shopping user base and Naver Plus Membership alongside Kurly's product sourcing and stable early-morning and same-day delivery infrastructure.
Data indicates that the 30-40 age demographic is a primary driver of growth, representing over 72% of users who have utilized the service 10 or more times. Additionally, more than 80% of all transactions occur through the Naver Plus Store app. The introduction of same-day delivery in February contributed to a 34% increase in orders placed between 6 AM and 12 PM within a single month.
Moving forward, the companies intend to enhance personalized shopping experiences by utilizing search, click, and purchase history. In the second half of the year, they plan to expand into 'discovery-type recommendations' that suggest products based on a user's broader shopping context and interests. To celebrate the first anniversary, Kurly N Mart is hosting a promotional festival through September 6, featuring various discounts and special offers.
Entities
Kim Pyeong-song · Kurly · Kurly N Mart · Naver · Naver Plus Store
Claims
What the coverage asserts, and how many sources carry each claim.
- [● 4 SOURCES] Orders placed between 6 AM and 12 PM increased by 34% within one month of introducing same-day delivery in February. www.sportalkorea.com · biz.heraldcorp.com · www.hani.co.kr · zdnet.co.kr
- [● 4 SOURCES] Kurly N Mart transaction volume increased approximately 10-fold from its first month of launch to August 2024. www.sportalkorea.com · biz.heraldcorp.com · www.hani.co.kr · zdnet.co.kr
- [● 4 SOURCES] Over 80% of Kurly N Mart transaction volume was generated via the Naver Plus Store app. www.sportalkorea.com · biz.heraldcorp.com · www.hani.co.kr · zdnet.co.kr
- [● 4 SOURCES] Users in their 30s and 40s represent over 72% of customers who used the service 10 or more times. www.sportalkorea.com · biz.heraldcorp.com · www.hani.co.kr · zdnet.co.kr
- [● 4 SOURCES] Naver and Kurly plan to implement 'discovery-based recommendations' in the second half of the year. www.sportalkorea.com · biz.heraldcorp.com · www.hani.co.kr · zdnet.co.kr
- [● 4 SOURCES] Kurly N Mart transaction volume increased approximately 10-fold compared to its first month of launch. www.sportalkorea.com · biz.heraldcorp.com · www.hani.co.kr · zdnet.co.kr
- [● 4 SOURCES] Users in their 30s and 40s account for over 72% of those who have used Kurly N Mart 10 or more times. www.sportalkorea.com · biz.heraldcorp.com · www.hani.co.kr · zdnet.co.kr
- [● 4 SOURCES] Over 80% of Kurly N Mart transaction volume is generated through the Naver Plus Store app. www.sportalkorea.com · biz.heraldcorp.com · www.hani.co.kr · zdnet.co.kr
- [● 4 SOURCES] Naver and Kurly plan to implement 'discovery-type recommendations' in the second half of the year based on user shopping context. www.sportalkorea.com · biz.heraldcorp.com · www.hani.co.kr · zdnet.co.kr