Kylie Jenner fronts new Alo Yoga campaign and announces Khy footwear

Kylie Jenner has launched a new campaign for the activewear brand Alo Yoga, shot by photographers Mert & Marcus in Los Angeles. The campaign introduces the brand’s ‘Pink Marshmallow’ colorway and focuses on themes of wellness, privacy, and quiet moments of self-care.

Jenner, who has been a long-time wearer of the brand, appears in the imagery wearing various pieces including the Alosoft Intuition Bra, High-Waist Intuition Capri, and several other signature Alo essentials. The campaign aims to highlight a more personal side of the entrepreneur beyond her public persona.

In addition to the Alo partnership, Jenner’s fashion brand, Khy, has announced its first footwear collection. Developed in collaboration with Gia Borghini, the handmade Italian collection includes silver strappy heels and wedge-heeled flip-flops, with a scheduled release date of August 21.