Kylie Jenner unveils new fragrance trio in sheer dress campaign

Kylie Jenner promoted her latest Kylie Cosmetics fragrance collection on Instagram, posing in a sheer white dress on rugged grey rocks. The campaign highlighted three new scents: Cashmere Muse, a fresh floral‑musky perfume with bergamot, frangipli and salted musk; Blush Wood, a soft woody‑floral blend of rose, honeysuckle and cedarwood; and Velvet Brew, an amber‑spice fragrance featuring hazelnut, orange blossom and coffee. Jenner described the scents as fitting “fresh, soft, or bold” moods and announced staggered release dates, with Cashmere Muse arriving on 30 July and the others on 2 August. The striking visual campaign and detailed scent notes formed the core of the brand’s launch strategy.