Kyohei Takahashi named brand ambassador for RISING WAVE

Kyohei Takahashi, a member of the seven-member group Naniwa Danshi, has been appointed as the brand ambassador for the men's fragrance brand ‘RISING WAVE’. Fits Corporation released new brand movies, comment videos, and key visuals featuring Takahashi on August 25.

Takahashi, who was named ‘FRAGRANCE Person of the Year’ in 2025, expressed his excitement about the role, noting his personal interest in scents. The promotional campaign highlights the duality of the brand through ‘ON mode’ visuals, showcasing a cool and sophisticated idol persona, and ‘OFF mode’ visuals, depicting a relaxed and natural side.

In the released media, Takahashi discusses his preference for citrus scents and recommends the ‘Sunset Pink’ fragrance for women. He also highlighted the convenience of using the brand's shampoo and treatment products, which share the same scent profiles as the perfumes.