La CASTA to launch new warming scalp cleansing gel

Alpenrose Co., Ltd. has announced the nationwide release of Aroma Revita Warming Scalp Cleanse, a new warming scalp cleansing gel from its natural cosmetics brand, La CASTA. Scheduled for release on August 26, 2026, the product is designed to loosen and remove accumulated sebum that regular shampoo may miss.

The gel features the proprietary L-AG+ Complex and six plant-derived ingredients to moisturize the scalp and support a healthy environment for hair growth. It is priced at 3,300 yen for 120ml and will be available through La CASTA direct stores, its official online shop, and select retailers.

To celebrate the launch, a pop-up shop will be held at the Isetan Shinjuku Department Store from August 26 to September 1, 2026. The event will include personal counseling sessions with hair care advisors using scalp scopes to provide customized care recommendations.