La Insurgencia uses AI for tenth anniversary campaign

La Insurgencia is celebrating its tenth anniversary in Aguascalientes by launching a promotional campaign featuring spots created with artificial intelligence. This initiative aims to integrate new technologies with traditional bullfighting to attract new audiences.

The event is scheduled for Saturday, September 19, at the Plaza de Toros San Marcos. The celebration will feature bullfighters El Payo, Juan Pablo Sánchez, and Román, using bulls from Santa Inés and La Asunción. The afternoon will also include musical performances by the Orquesta Sinfónica de Aguascalientes, conducted by Román Revueltas.

This anniversary edition is organized to benefit the DIF Estatal, combining art, music, and bullfighting for a charitable cause.