La Macif and Cosmobilis launch Macif Projet Auto platform

La Macif and Cosmobilis have launched ‘Macif Projet Auto’, a digital platform designed to simplify and secure the purchase of new and used vehicles. The service aims to address consumer concerns regarding the complexity and reliability of car buying, particularly in the used vehicle market.

The platform centralizes over 10,000 listings for various makes and engine types. It offers a personalized journey including assistance from mobility advisors based in France, access to detailed vehicle histories, trade-in options, and home delivery. Additionally, the process integrates La Macif’s auto insurance directly into the purchase workflow.

Developed by Cosmobilis, the platform is already being utilized by four distribution groups across more than 200 dealerships, with a target of reaching 1,000 sites. La Macif currently insures 6.5 million vehicles and reports an annual automotive renewal rate of 10%.