La Promessa faces viewership challenges in prime-time on Rete 4

The Spanish soap opera ‘La Promessa’ is experiencing difficulties in its prime-time slot on Italy’s Rete 4. On Saturday, September 12, the series drew 791,000 viewers with a 6.1% share. While these figures are considered respectable for the network, they represent a decline compared to the show’s performance in earlier time slots and previous weeks.

Data shows that the series previously reached higher viewership levels, such as 961,000 viewers on September 2. Even within the same evening, the pre-evening slot recorded 835,000 viewers, suggesting that moving the show to a longer prime-time format has not successfully expanded its audience base.

In upcoming episodes scheduled for September 13, the plot follows Martina, who admits to writing letters while impersonating Catalina to console Adriano, a revelation that impacts the family.